Aug. 14, 2024
852. What's Your Earned Secret?
If it were obivious, it wouldn't be a secret.
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Keep it simple. Keep it moving. Never settle. Stay tough.
Transcript
WEBVTT
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All right.
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3, 2, 1.
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Let's get it today I want to share with you a concept that I stumbled upon Suneel Gupta's book.
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Backable.
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It's a great book.
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And he talks about earned secrets.
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I love this concept.
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Earned secrets are insights.
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That go beyond what you can simply Google.
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In the book Gupta writes about the venture capitalist, Ben Horowitz.
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And Horowitz was asked, how does he find good ideas?
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And Harowitz said.
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I looked for earned secrets.
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one example that he gave was when he became an early investor in Airbnb.
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Great concept today, but think about how it all started.
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He said the reason why he invested in Airbnb.
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Was not just because of the idea.
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It was how the founders.
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Arrived at the idea.
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See the founders at Airbnb.
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Stumbled across the whole idea.
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They didn't set out to start a business.
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They set out to cover their rent.
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see their landlord went up on the rent.
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And they didn't have enough money even cover the rent.
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So instead of bitching and complaining.
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They notice there was a convention here in town and all of the hotels.
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We're rented out or max capacity.
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So they said, what if we just buy a couple of air mattresses and put them on our floor?
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And we rent these out because people are still wanting to come into the city.
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too See this convention.
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And over 500 people responded.
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To the ad that they put in there.
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This insight.
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Born out of necessity.
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Was their earned secret.
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They discovered a billion dollar business, but.
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with a B.
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A billion dollar business.
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By simply trying to solve their own problem.
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He was just trying to cover the rent.
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Gupta emphasizes how you arrive at the idea.
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Is just as important, if not more important.
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Then the idea itself.
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What I love about an earned secret.
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Is.
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It's so unique.
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Is so yours.
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And it's your skin in the game.
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That's what life requires skin in the game.
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'cause you got.
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You got to flex your, figure it out.
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Muscle.
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It's not something you can really find the answers online.
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The only way you get the answers.
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Is by discovering those answers.
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This is where you got to wrestle with it.
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You got to stumble and Bumble along the way, trippin fallen, frustrated yet you keep going back at it.
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And instead of blaming and complaining.
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You just keep rolling up.
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Your sleeves.
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You create your own breakthroughs.
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And you become more curious as you go along the way you become more creative and resourceful.
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And you're making progress, even though the conditions aren't perfect for you.
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Earned secrets.
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Let me tell you something, man, a secret isn't a secret.
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If everyone knows it.
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If it's blatantly obvious.
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It's not a secret.
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earned secrets.
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Often lie in plain sight.
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And they're only going to be discovered by someone.
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Who is curious and creative enough.
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To take what to think to what you Google, what to think.
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How to think.
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That's how you make it your own.
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This is where you go on a daily discovery.
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And.
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It's so important.
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That, whatever it is that you're chasing.
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That's your heart and your emotions.
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Are in there because let me tell you something.
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It's not pay dirt.
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It's not instant.
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The game that you're playing is eventually and ultimately, and so people.
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I don't know.
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I think if someone like questioned you like, man, this sounds crazy.
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Why are you doing this?
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I think you're on your path to discovering your earned secret.
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It's because the masses are calling you crazy.
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The masses want to know, well, how much money you making off this?
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Nothing is actually costing me money.
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And they're like, what?
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That's crazy yet, you know, in your heart and your emotions that you're on the right path.
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You can't even explain it.
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You can only do it.
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It's an earned secret.
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That's the path.
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To an earned secret.
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Case and point when I started this podcast in 2017.
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The free app that I was using.
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The only gave me five minutes of recording time.
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So I had to figure out.
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How to deliver a message.
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From soup to nuts and only five minutes.
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Now I could've strung those along and had.
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Many episodes tied together.
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But I said no only got five minutes, which was good for me because at the time I wanted to start a podcast, but I didn't have a lot of time to devote to it.
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I didn't have hours.
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Only had minutes.
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So this worked out really strangely.
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Perfect.
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Uh, you only got five minutes.
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And so it was the act of writing.
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Then I discovered that two sheets that I write on a legal pad.
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Equal five minutes of recording time.
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So I had to learn how to get my message, my thoughts in line.
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And get it under two pages.
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That's how I came up with the write one page per day, it's two and a half minutes.
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And two pages was five.
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And it was doing that.
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That I was able to deliver a message.
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For one year, every single day, trying to get back to that.
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Sometimes man, I think I'm too much in thought.
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But I do, man, I have this yearn I'm telling you like this thing, the biggest source of frustration is I want to come out with a daily podcast again.
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I just got to figure out how to do it again.
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Sometimes you get too complex.
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Drilling back.
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In 2017, that five minute bandwidth that I had in to legal pages dude, that was an earned secret.
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And not only did it help me get a podcast out, but it helped me think clear, more concise.
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And it saved my life.
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It turned my whole life around.
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The idea of the podcast was already out there.
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Everybody was already doing it.
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But I wanted to do it.
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The way I wanted to do it.
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And I discovered an earned secret or on along the way.
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In the same way my wife wanted to start a gym.
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We didn't have half million dollars to start a big box gym.
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And my initial thought was I don't have a half million dollars to invest in a big box gym.
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And through our conversations.
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And collaborating.
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We discovered we had a LLC that was just parked we'd started years ago.
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And it was just parked it.
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Wasn't doing anything.
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And we were able to leverage that LLC.
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And get a small business loan.
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Very small.
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Enough to buy 80% of the gym equipment, the rest of it, we paid for it ourselves.
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She found.
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A spot.
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That was 1500 square feet prime location.
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Rent was super reasonable.
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Even if there were no members, we could still fit the bill.
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That's how we set everything up.
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And now she's got the only all women's gym.
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In Southwest Louisiana.
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It's an earned secret.
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So she could have just Googled.
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How to open a gym.
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How to be a personal trainer goes way beyond that.
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That's superficial.
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You can't get an earned secret that way.
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That's everybody knows that.
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How do you go beyond that?
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How do you make the gym yourself?
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She started off just wanting to open a gym.
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Then it became an all women's gym.
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Because she was tired of the creepers at the gym.
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She was going to.
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Looking at her bangin body while she worked out.
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Flirt.
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And she didn't have time for that.
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She went there to work.
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So she said, if I'm going through that, then there are women.
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Who are in great shape who are tired of being gawked at, but then there are also women who aren't.
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Comfortable in their own skin.
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They, they don't like the way they feel and look.
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And they don't go to the gym because of ridicule.
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Because they don't look like.
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Those who are super fit.
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She created a Haven.
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A home.
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Man dude, sometimes they just, I go there and they're just hanging out.
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They've already finished their workout.
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And they don't want to leave.
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It's the energy.
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Is that her and secret man.
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Earned secrets.
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Are priceless.
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Because they're your own.
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And it may start with a basic idea.
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But as you evolve.
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You make it your own.
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It's what.
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Into how it's, what to think.
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And then you transform it in.
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How to think.
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And then how to do it.
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It's remarkable.
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So, let me ask you this.
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What do you want to know?
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Or do more of.
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Chase that idea.
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Run with it, literally run with it.
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Wade into the waters of uncertainty.
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Embrace the adversity.
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And then you'll push the complacency is you're not settling.
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You're not satisfied.
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You're like, there's something more.
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I want to do more of this.
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I want to chase more of that.
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Don't talk about what you don't have use exactly what you have.
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Do what you can in the time that you have.
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But for God's sakes, don't sit there.
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Another second.
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Wishing you have more money, more time.
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You got enough to get started.
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God has given you the talent.
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You got to develop your skill.
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And develop your consistency.
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It takes two rocks to create a sport.
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It does.
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You can't get a spark without another rock.
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So it's that friction of those two rocks at your effort and your ideas.
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You're clacking those things together.
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It creates the spark and you keep doing that.
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Until the spar becomes a fire.
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But a fire can't keep going without substance and the substance that you need.
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At your consistency that you're developing your skills at your communication.
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The five CS.
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I talk about the communication you're communicating with yourself and others.
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You're collaborating.
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You're curious, you're asking more questions and not living in statements.
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You're not satisfied.
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You're creative when you lack resources.
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You use what you got and you become resourceful.
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You're a continuous learner.
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This is part of that curiosity and creativity.
00:11:31.369 --> 00:11:32.568
And then you confront, man.
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You just keep going back out.
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Yes.
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There are days you want to quit.
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Sometimes, man, I think that if you don't want to quit, then you're not pushing hard enough.
00:11:40.308 --> 00:11:43.249
Yeah, many times I've wanted to just quit the podcast.
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Numerous times.
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Not because I hate it.
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Just because I just get frustrated sometimes with it.
00:11:51.499 --> 00:11:53.149
But then I come back to it again.
00:11:53.629 --> 00:11:59.359
And it brings me energy in life and I get to deliver another message to the world.
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Literally.
00:12:00.379 --> 00:12:03.678
From sitting right here in my office, man, before I go to work.
00:12:04.938 --> 00:12:06.349
Uh, fascinating as that.
00:12:07.099 --> 00:12:08.989
And even if someone else has the idea.
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They may have the idea.
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But the execution.
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In the way you do things and how you deliver that idea and make it your own shit.
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Nobody can touch that.
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I mean case in point.
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I mean, think about podcast.
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Millions of podcast the way I deliver the message.
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My message.
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That unique.
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Someone can take what I write down and deliver it.
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But they can't sustain it.
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They can copy my message and deliver it in the way they want to.
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But to sustain it.
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To do it for going on 900 episodes.
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It takes heart.
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It takes emotion it takes a thirst.
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It takes an earned secret.
00:12:54.259 --> 00:12:57.049
Many many earned secrets.
00:12:57.960 --> 00:13:00.990
So even if you don't know what you're doing, dude just start.
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You got to Bumble, you got to stumble.
00:13:03.600 --> 00:13:04.830
You just got to go along the way.
00:13:04.830 --> 00:13:06.990
It's just, what is it that you want to chase?
00:13:07.230 --> 00:13:09.149
What is it that you want to do more of?
00:13:09.299 --> 00:13:10.470
What is it that you want to know?
00:13:10.500 --> 00:13:13.860
More of focus on that, do more of that.
00:13:14.490 --> 00:13:16.740
It's fertile, fertile, fertile ground.
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For discovering.
00:13:18.899 --> 00:13:19.860
Your earned secret.
00:13:20.519 --> 00:13:22.110
All right, let's get outta here.
00:13:22.139 --> 00:13:23.580
Thanks for sharing today's episode.
00:13:23.580 --> 00:13:31.110
Share this with one person today or more, but share this with at least one person today who needs to hear this message.
00:13:31.769 --> 00:13:33.179
What did it mean to you?
00:13:33.419 --> 00:13:37.470
If you would share this on your socials, also leave a rating and review.
00:13:37.470 --> 00:13:39.059
This will help get the show out.
00:13:39.299 --> 00:13:41.100
And help grow the show.
00:13:41.208 --> 00:13:42.469
All right, let's do this.
00:13:42.469 --> 00:13:45.589
Remember the greatest sale that you will ever make is the sale you own.
00:13:45.589 --> 00:13:46.759
You keep it simple.
00:13:46.759 --> 00:13:47.389
Keep it moving.
00:13:47.419 --> 00:13:47.990
Never settle.
00:13:47.990 --> 00:13:49.049
Stay tough peace.
00:00:00.510 --> 00:00:00.780
All right.
00:00:00.780 --> 00:00:01.379
3, 2, 1.
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Let's get it today I want to share with you a concept that I stumbled upon Suneel Gupta's book.
00:00:08.189 --> 00:00:09.029
Backable.
00:00:09.119 --> 00:00:10.080
It's a great book.
00:00:10.529 --> 00:00:13.619
And he talks about earned secrets.
00:00:13.919 --> 00:00:15.000
I love this concept.
00:00:15.640 --> 00:00:17.739
Earned secrets are insights.
00:00:18.519 --> 00:00:21.368
That go beyond what you can simply Google.
00:00:22.469 --> 00:00:26.760
In the book Gupta writes about the venture capitalist, Ben Horowitz.
00:00:27.658 --> 00:00:31.420
And Horowitz was asked, how does he find good ideas?
00:00:32.719 --> 00:00:33.649
And Harowitz said.
00:00:34.310 --> 00:00:35.750
I looked for earned secrets.
00:00:36.750 --> 00:00:41.640
one example that he gave was when he became an early investor in Airbnb.
00:00:42.179 --> 00:00:46.179
Great concept today, but think about how it all started.
00:00:46.789 --> 00:00:49.890
He said the reason why he invested in Airbnb.
00:00:50.640 --> 00:00:53.789
Was not just because of the idea.
00:00:54.630 --> 00:00:56.280
It was how the founders.
00:00:56.670 --> 00:00:58.320
Arrived at the idea.
00:00:58.770 --> 00:01:00.960
See the founders at Airbnb.
00:01:01.469 --> 00:01:04.319
Stumbled across the whole idea.
00:01:05.030 --> 00:01:07.730
They didn't set out to start a business.
00:01:08.480 --> 00:01:10.129
They set out to cover their rent.
00:01:10.689 --> 00:01:12.950
see their landlord went up on the rent.
00:01:13.370 --> 00:01:15.739
And they didn't have enough money even cover the rent.
00:01:16.370 --> 00:01:18.829
So instead of bitching and complaining.
00:01:20.510 --> 00:01:24.230
They notice there was a convention here in town and all of the hotels.
00:01:24.859 --> 00:01:27.409
We're rented out or max capacity.
00:01:27.950 --> 00:01:32.838
So they said, what if we just buy a couple of air mattresses and put them on our floor?
00:01:33.230 --> 00:01:37.459
And we rent these out because people are still wanting to come into the city.
00:01:38.049 --> 00:01:39.618
too See this convention.
00:01:40.368 --> 00:01:43.790
And over 500 people responded.
00:01:45.170 --> 00:01:46.760
To the ad that they put in there.
00:01:47.859 --> 00:01:48.879
This insight.
00:01:49.390 --> 00:01:50.890
Born out of necessity.
00:01:51.849 --> 00:01:53.079
Was their earned secret.
00:01:54.069 --> 00:01:56.439
They discovered a billion dollar business, but.
00:01:57.370 --> 00:01:57.939
with a B.
00:01:58.299 --> 00:01:59.620
A billion dollar business.
00:02:00.640 --> 00:02:02.769
By simply trying to solve their own problem.
00:02:03.250 --> 00:02:04.780
He was just trying to cover the rent.
00:02:05.930 --> 00:02:09.479
Gupta emphasizes how you arrive at the idea.
00:02:10.409 --> 00:02:12.840
Is just as important, if not more important.
00:02:13.710 --> 00:02:15.120
Then the idea itself.
00:02:16.270 --> 00:02:18.079
What I love about an earned secret.
00:02:18.649 --> 00:02:19.368
Is.
00:02:21.289 --> 00:02:22.519
It's so unique.
00:02:23.419 --> 00:02:24.709
Is so yours.
00:02:25.939 --> 00:02:27.259
And it's your skin in the game.
00:02:28.459 --> 00:02:31.699
That's what life requires skin in the game.
00:02:32.359 --> 00:02:33.199
'cause you got.
00:02:33.919 --> 00:02:35.329
You got to flex your, figure it out.
00:02:35.329 --> 00:02:35.838
Muscle.
00:02:37.099 --> 00:02:40.429
It's not something you can really find the answers online.
00:02:40.819 --> 00:02:42.739
The only way you get the answers.
00:02:43.368 --> 00:02:45.319
Is by discovering those answers.
00:02:46.349 --> 00:02:48.349
This is where you got to wrestle with it.
00:02:48.650 --> 00:02:55.250
You got to stumble and Bumble along the way, trippin fallen, frustrated yet you keep going back at it.
00:02:56.659 --> 00:02:58.819
And instead of blaming and complaining.
00:03:00.020 --> 00:03:01.039
You just keep rolling up.
00:03:01.370 --> 00:03:02.360
Your sleeves.
00:03:03.349 --> 00:03:05.240
You create your own breakthroughs.
00:03:06.050 --> 00:03:11.479
And you become more curious as you go along the way you become more creative and resourceful.
00:03:12.169 --> 00:03:16.969
And you're making progress, even though the conditions aren't perfect for you.
00:03:17.629 --> 00:03:18.469
Earned secrets.
00:03:19.370 --> 00:03:21.620
Let me tell you something, man, a secret isn't a secret.
00:03:21.620 --> 00:03:22.610
If everyone knows it.
00:03:23.000 --> 00:03:24.800
If it's blatantly obvious.
00:03:26.069 --> 00:03:26.819
It's not a secret.
00:03:28.500 --> 00:03:29.550
earned secrets.
00:03:29.909 --> 00:03:31.439
Often lie in plain sight.
00:03:32.319 --> 00:03:34.659
And they're only going to be discovered by someone.
00:03:34.990 --> 00:03:37.569
Who is curious and creative enough.
00:03:38.349 --> 00:03:42.009
To take what to think to what you Google, what to think.
00:03:42.520 --> 00:03:43.509
How to think.
00:03:44.439 --> 00:03:45.610
That's how you make it your own.
00:03:46.270 --> 00:03:48.189
This is where you go on a daily discovery.
00:03:49.120 --> 00:03:49.479
And.
00:03:50.349 --> 00:03:51.490
It's so important.
00:03:52.840 --> 00:03:55.150
That, whatever it is that you're chasing.
00:03:55.900 --> 00:03:57.789
That's your heart and your emotions.
00:03:58.090 --> 00:04:00.009
Are in there because let me tell you something.
00:04:00.189 --> 00:04:01.389
It's not pay dirt.
00:04:01.659 --> 00:04:02.800
It's not instant.
00:04:03.969 --> 00:04:08.680
The game that you're playing is eventually and ultimately, and so people.
00:04:09.219 --> 00:04:09.699
I don't know.
00:04:09.699 --> 00:04:13.419
I think if someone like questioned you like, man, this sounds crazy.
00:04:13.419 --> 00:04:14.379
Why are you doing this?
00:04:14.620 --> 00:04:17.860
I think you're on your path to discovering your earned secret.
00:04:18.490 --> 00:04:21.189
It's because the masses are calling you crazy.
00:04:21.490 --> 00:04:24.819
The masses want to know, well, how much money you making off this?
00:04:25.029 --> 00:04:27.129
Nothing is actually costing me money.
00:04:27.399 --> 00:04:28.389
And they're like, what?
00:04:28.779 --> 00:04:34.600
That's crazy yet, you know, in your heart and your emotions that you're on the right path.
00:04:34.629 --> 00:04:36.160
You can't even explain it.
00:04:37.149 --> 00:04:38.199
You can only do it.
00:04:38.769 --> 00:04:39.819
It's an earned secret.
00:04:39.970 --> 00:04:41.110
That's the path.
00:04:41.620 --> 00:04:42.519
To an earned secret.
00:04:43.269 --> 00:04:46.240
Case and point when I started this podcast in 2017.
00:04:47.110 --> 00:04:48.610
The free app that I was using.
00:04:49.149 --> 00:04:51.430
The only gave me five minutes of recording time.
00:04:52.240 --> 00:04:54.160
So I had to figure out.
00:04:54.470 --> 00:04:55.970
How to deliver a message.
00:04:56.389 --> 00:04:59.240
From soup to nuts and only five minutes.
00:04:59.629 --> 00:05:02.870
Now I could've strung those along and had.
00:05:03.920 --> 00:05:05.930
Many episodes tied together.
00:05:06.439 --> 00:05:15.379
But I said no only got five minutes, which was good for me because at the time I wanted to start a podcast, but I didn't have a lot of time to devote to it.
00:05:15.680 --> 00:05:17.240
I didn't have hours.
00:05:17.779 --> 00:05:18.889
Only had minutes.
00:05:19.459 --> 00:05:22.339
So this worked out really strangely.
00:05:22.339 --> 00:05:23.029
Perfect.
00:05:23.480 --> 00:05:25.129
Uh, you only got five minutes.
00:05:25.639 --> 00:05:27.470
And so it was the act of writing.
00:05:28.879 --> 00:05:33.529
Then I discovered that two sheets that I write on a legal pad.
00:05:34.160 --> 00:05:36.740
Equal five minutes of recording time.
00:05:37.579 --> 00:05:41.959
So I had to learn how to get my message, my thoughts in line.
00:05:42.620 --> 00:05:44.240
And get it under two pages.
00:05:45.079 --> 00:05:49.990
That's how I came up with the write one page per day, it's two and a half minutes.
00:05:51.410 --> 00:05:53.149
And two pages was five.
00:05:54.120 --> 00:05:55.470
And it was doing that.
00:05:56.069 --> 00:05:58.259
That I was able to deliver a message.
00:05:59.160 --> 00:06:03.060
For one year, every single day, trying to get back to that.
00:06:03.750 --> 00:06:06.509
Sometimes man, I think I'm too much in thought.
00:06:07.529 --> 00:06:16.139
But I do, man, I have this yearn I'm telling you like this thing, the biggest source of frustration is I want to come out with a daily podcast again.
00:06:16.620 --> 00:06:18.269
I just got to figure out how to do it again.
00:06:19.529 --> 00:06:21.180
Sometimes you get too complex.
00:06:22.379 --> 00:06:23.399
Drilling back.
00:06:24.490 --> 00:06:30.399
In 2017, that five minute bandwidth that I had in to legal pages dude, that was an earned secret.
00:06:31.089 --> 00:06:37.629
And not only did it help me get a podcast out, but it helped me think clear, more concise.
00:06:39.160 --> 00:06:40.329
And it saved my life.
00:06:40.720 --> 00:06:42.160
It turned my whole life around.
00:06:43.060 --> 00:06:45.399
The idea of the podcast was already out there.
00:06:45.459 --> 00:06:47.019
Everybody was already doing it.
00:06:48.120 --> 00:06:49.319
But I wanted to do it.
00:06:50.970 --> 00:06:52.410
The way I wanted to do it.
00:06:53.339 --> 00:06:55.829
And I discovered an earned secret or on along the way.
00:06:56.730 --> 00:06:59.939
In the same way my wife wanted to start a gym.
00:07:00.689 --> 00:07:03.569
We didn't have half million dollars to start a big box gym.
00:07:05.310 --> 00:07:10.379
And my initial thought was I don't have a half million dollars to invest in a big box gym.
00:07:11.680 --> 00:07:14.170
And through our conversations.
00:07:14.649 --> 00:07:15.728
And collaborating.
00:07:16.829 --> 00:07:22.050
We discovered we had a LLC that was just parked we'd started years ago.
00:07:22.319 --> 00:07:23.250
And it was just parked it.
00:07:23.250 --> 00:07:24.209
Wasn't doing anything.
00:07:25.310 --> 00:07:27.709
And we were able to leverage that LLC.
00:07:28.459 --> 00:07:29.990
And get a small business loan.
00:07:30.290 --> 00:07:31.160
Very small.
00:07:31.809 --> 00:07:35.678
Enough to buy 80% of the gym equipment, the rest of it, we paid for it ourselves.
00:07:36.189 --> 00:07:37.000
She found.
00:07:37.959 --> 00:07:39.218
A spot.
00:07:40.000 --> 00:07:43.449
That was 1500 square feet prime location.
00:07:44.529 --> 00:07:45.699
Rent was super reasonable.
00:07:45.709 --> 00:07:48.408
Even if there were no members, we could still fit the bill.
00:07:48.408 --> 00:07:49.848
That's how we set everything up.
00:07:51.009 --> 00:07:54.218
And now she's got the only all women's gym.
00:07:56.348 --> 00:07:57.639
In Southwest Louisiana.
00:07:58.509 --> 00:07:59.408
It's an earned secret.
00:08:00.459 --> 00:08:01.838
So she could have just Googled.
00:08:02.319 --> 00:08:03.309
How to open a gym.
00:08:03.699 --> 00:08:06.668
How to be a personal trainer goes way beyond that.
00:08:06.699 --> 00:08:08.108
That's superficial.
00:08:08.949 --> 00:08:10.718
You can't get an earned secret that way.
00:08:10.718 --> 00:08:12.428
That's everybody knows that.
00:08:13.028 --> 00:08:14.588
How do you go beyond that?
00:08:14.858 --> 00:08:16.358
How do you make the gym yourself?
00:08:16.389 --> 00:08:18.338
She started off just wanting to open a gym.
00:08:18.759 --> 00:08:20.709
Then it became an all women's gym.
00:08:21.278 --> 00:08:24.249
Because she was tired of the creepers at the gym.
00:08:24.249 --> 00:08:25.298
She was going to.
00:08:25.809 --> 00:08:28.538
Looking at her bangin body while she worked out.
00:08:29.408 --> 00:08:29.918
Flirt.
00:08:29.918 --> 00:08:31.059
And she didn't have time for that.
00:08:31.088 --> 00:08:32.259
She went there to work.
00:08:33.009 --> 00:08:36.308
So she said, if I'm going through that, then there are women.
00:08:37.208 --> 00:08:43.269
Who are in great shape who are tired of being gawked at, but then there are also women who aren't.
00:08:44.619 --> 00:08:46.178
Comfortable in their own skin.
00:08:46.938 --> 00:08:49.159
They, they don't like the way they feel and look.
00:08:50.179 --> 00:08:52.818
And they don't go to the gym because of ridicule.
00:08:53.419 --> 00:08:54.619
Because they don't look like.
00:08:55.429 --> 00:08:56.839
Those who are super fit.
00:08:58.698 --> 00:09:00.349
She created a Haven.
00:09:00.859 --> 00:09:01.639
A home.
00:09:02.239 --> 00:09:06.169
Man dude, sometimes they just, I go there and they're just hanging out.
00:09:06.169 --> 00:09:07.669
They've already finished their workout.
00:09:08.119 --> 00:09:09.198
And they don't want to leave.
00:09:09.409 --> 00:09:10.249
It's the energy.
00:09:11.479 --> 00:09:12.739
Is that her and secret man.
00:09:14.029 --> 00:09:15.019
Earned secrets.
00:09:15.590 --> 00:09:16.730
Are priceless.
00:09:17.960 --> 00:09:19.009
Because they're your own.
00:09:20.360 --> 00:09:22.429
And it may start with a basic idea.
00:09:23.539 --> 00:09:25.639
But as you evolve.
00:09:27.559 --> 00:09:28.549
You make it your own.
00:09:29.090 --> 00:09:30.019
It's what.
00:09:30.740 --> 00:09:32.750
Into how it's, what to think.
00:09:34.639 --> 00:09:36.139
And then you transform it in.
00:09:36.769 --> 00:09:37.639
How to think.
00:09:38.179 --> 00:09:39.230
And then how to do it.
00:09:40.490 --> 00:09:41.328
It's remarkable.
00:09:42.229 --> 00:09:43.308
So, let me ask you this.
00:09:44.129 --> 00:09:45.359
What do you want to know?
00:09:45.808 --> 00:09:47.489
Or do more of.
00:09:48.658 --> 00:09:49.739
Chase that idea.
00:09:50.399 --> 00:09:52.798
Run with it, literally run with it.
00:09:54.129 --> 00:09:56.078
Wade into the waters of uncertainty.
00:09:56.708 --> 00:09:58.688
Embrace the adversity.
00:10:00.818 --> 00:10:04.298
And then you'll push the complacency is you're not settling.
00:10:05.048 --> 00:10:06.038
You're not satisfied.
00:10:06.038 --> 00:10:08.109
You're like, there's something more.
00:10:08.499 --> 00:10:10.328
I want to do more of this.
00:10:10.629 --> 00:10:12.249
I want to chase more of that.
00:10:12.599 --> 00:10:16.239
Don't talk about what you don't have use exactly what you have.
00:10:17.139 --> 00:10:19.839
Do what you can in the time that you have.
00:10:20.349 --> 00:10:22.778
But for God's sakes, don't sit there.
00:10:23.078 --> 00:10:24.188
Another second.
00:10:24.639 --> 00:10:28.028
Wishing you have more money, more time.
00:10:28.089 --> 00:10:29.708
You got enough to get started.
00:10:30.609 --> 00:10:32.288
God has given you the talent.
00:10:33.730 --> 00:10:35.200
You got to develop your skill.
00:10:35.950 --> 00:10:37.299
And develop your consistency.
00:10:38.599 --> 00:10:40.519
It takes two rocks to create a sport.
00:10:41.658 --> 00:10:42.259
It does.
00:10:42.979 --> 00:10:44.958
You can't get a spark without another rock.
00:10:45.168 --> 00:10:49.849
So it's that friction of those two rocks at your effort and your ideas.
00:10:50.089 --> 00:10:51.828
You're clacking those things together.
00:10:52.458 --> 00:10:55.068
It creates the spark and you keep doing that.
00:10:55.489 --> 00:10:57.349
Until the spar becomes a fire.
00:10:57.708 --> 00:11:02.149
But a fire can't keep going without substance and the substance that you need.
00:11:02.719 --> 00:11:07.308
At your consistency that you're developing your skills at your communication.
00:11:07.308 --> 00:11:07.938
The five CS.
00:11:07.938 --> 00:11:12.139
I talk about the communication you're communicating with yourself and others.
00:11:12.139 --> 00:11:13.249
You're collaborating.
00:11:13.609 --> 00:11:17.688
You're curious, you're asking more questions and not living in statements.
00:11:18.139 --> 00:11:19.519
You're not satisfied.
00:11:19.788 --> 00:11:22.399
You're creative when you lack resources.
00:11:22.879 --> 00:11:26.028
You use what you got and you become resourceful.
00:11:26.208 --> 00:11:27.619
You're a continuous learner.
00:11:28.339 --> 00:11:30.828
This is part of that curiosity and creativity.
00:11:31.369 --> 00:11:32.568
And then you confront, man.
00:11:32.568 --> 00:11:33.798
You just keep going back out.
00:11:33.828 --> 00:11:34.158
Yes.
00:11:34.158 --> 00:11:35.479
There are days you want to quit.
00:11:35.989 --> 00:11:39.979
Sometimes, man, I think that if you don't want to quit, then you're not pushing hard enough.
00:11:40.308 --> 00:11:43.249
Yeah, many times I've wanted to just quit the podcast.
00:11:43.609 --> 00:11:45.019
Numerous times.
00:11:45.798 --> 00:11:46.969
Not because I hate it.
00:11:47.448 --> 00:11:50.328
Just because I just get frustrated sometimes with it.
00:11:51.499 --> 00:11:53.149
But then I come back to it again.
00:11:53.629 --> 00:11:59.359
And it brings me energy in life and I get to deliver another message to the world.
00:11:59.359 --> 00:12:00.019
Literally.
00:12:00.379 --> 00:12:03.678
From sitting right here in my office, man, before I go to work.
00:12:04.938 --> 00:12:06.349
Uh, fascinating as that.
00:12:07.099 --> 00:12:08.989
And even if someone else has the idea.
00:12:09.938 --> 00:12:11.499
They may have the idea.
00:12:12.339 --> 00:12:13.629
But the execution.
00:12:14.349 --> 00:12:19.928
In the way you do things and how you deliver that idea and make it your own shit.
00:12:20.649 --> 00:12:21.698
Nobody can touch that.
00:12:22.578 --> 00:12:23.629
I mean case in point.
00:12:23.989 --> 00:12:25.759
I mean, think about podcast.
00:12:25.909 --> 00:12:29.749
Millions of podcast the way I deliver the message.
00:12:30.019 --> 00:12:30.948
My message.
00:12:32.059 --> 00:12:32.809
That unique.
00:12:33.899 --> 00:12:36.629
Someone can take what I write down and deliver it.
00:12:37.318 --> 00:12:38.519
But they can't sustain it.
00:12:38.960 --> 00:12:41.870
They can copy my message and deliver it in the way they want to.
00:12:42.860 --> 00:12:43.940
But to sustain it.
00:12:44.720 --> 00:12:47.480
To do it for going on 900 episodes.
00:12:48.379 --> 00:12:49.070
It takes heart.
00:12:49.549 --> 00:12:52.009
It takes emotion it takes a thirst.
00:12:52.639 --> 00:12:53.960
It takes an earned secret.
00:12:54.259 --> 00:12:57.049
Many many earned secrets.
00:12:57.960 --> 00:13:00.990
So even if you don't know what you're doing, dude just start.
00:13:01.559 --> 00:13:03.480
You got to Bumble, you got to stumble.
00:13:03.600 --> 00:13:04.830
You just got to go along the way.
00:13:04.830 --> 00:13:06.990
It's just, what is it that you want to chase?
00:13:07.230 --> 00:13:09.149
What is it that you want to do more of?
00:13:09.299 --> 00:13:10.470
What is it that you want to know?
00:13:10.500 --> 00:13:13.860
More of focus on that, do more of that.
00:13:14.490 --> 00:13:16.740
It's fertile, fertile, fertile ground.
00:13:17.370 --> 00:13:18.269
For discovering.
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Your earned secret.
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All right, let's get outta here.
00:13:22.139 --> 00:13:23.580
Thanks for sharing today's episode.
00:13:23.580 --> 00:13:31.110
Share this with one person today or more, but share this with at least one person today who needs to hear this message.
00:13:31.769 --> 00:13:33.179
What did it mean to you?
00:13:33.419 --> 00:13:37.470
If you would share this on your socials, also leave a rating and review.
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This will help get the show out.
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And help grow the show.
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All right, let's do this.
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Remember the greatest sale that you will ever make is the sale you own.
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You keep it simple.
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Keep it moving.
00:13:47.419 --> 00:13:47.990
Never settle.
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Stay tough peace.