July 9, 2024
844. ABF: Always Be Failing.
In sales, we say, "ABC: Always Be Closing."
In Life, I say, "ABF: Always Be Failing."
Failure is an identity. Failing is a process. Always keep it a process, never an identity.
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Keep it simple. Keep it moving. Never settle. Stay tough.
Transcript
WEBVTT
00:00:00.359 --> 00:00:00.599
Alright.
00:00:00.630 --> 00:00:01.169
3, 2, 1.
00:00:01.169 --> 00:00:01.739
Let's get it.
00:00:01.919 --> 00:00:04.110
Welcome to another edition of what's your problem?
00:00:04.110 --> 00:00:04.950
The podcast.
00:00:04.950 --> 00:00:08.279
I'm your host marsh Buice and today we're going to be talking about.
00:00:08.789 --> 00:00:16.649
Failing and the differences between failing and failure and why failing is such a key component of success.
00:00:16.989 --> 00:00:20.440
One thing that you have to remember is failure is an identity.
00:00:20.890 --> 00:00:23.410
Failing is a process.
00:00:23.949 --> 00:00:25.390
Always keep it a process.
00:00:25.870 --> 00:00:28.030
Failing is the key.
00:00:28.570 --> 00:00:30.100
To growth and success.
00:00:30.429 --> 00:00:31.868
How will you ever grow?
00:00:32.170 --> 00:00:34.149
If you don't step outside?
00:00:34.689 --> 00:00:36.250
Your self-imposed limitation.
00:00:36.280 --> 00:00:37.838
If you don't step outside.
00:00:38.229 --> 00:00:39.039
Your comfort zone.
00:00:39.039 --> 00:00:42.399
If you don't step outside the normal day to day.
00:00:42.950 --> 00:00:44.810
In sales we say ABC, right?
00:00:44.810 --> 00:00:45.859
Always be closing.
00:00:46.369 --> 00:00:50.359
I say it when it comes to life, ABC always be climbing.
00:00:50.750 --> 00:00:53.630
But when it comes to growth and success, ABF.
00:00:54.200 --> 00:00:56.270
Always be failing.
00:00:56.630 --> 00:01:01.070
And when I say failing, I don't mean gloriously.
00:01:01.670 --> 00:01:02.840
I mean, incrementally.
00:01:03.350 --> 00:01:08.930
See, the reason why people fail gloriously is because they've lost so much momentum.
00:01:09.259 --> 00:01:17.060
And they've lost so much ground that all of a sudden, they wake up one day and they swing for the fences, trying to get it back.
00:01:17.539 --> 00:01:20.000
All in one fail swoop.
00:01:20.390 --> 00:01:21.439
And this is how they.
00:01:22.250 --> 00:01:23.390
They burn up.
00:01:23.659 --> 00:01:24.709
Your job.
00:01:25.250 --> 00:01:26.540
Is to burn on.
00:01:26.689 --> 00:01:33.888
Backing up a minute when people fail gloriously, I think about salespeople, who they laughed and clowned.
00:01:34.579 --> 00:01:36.289
For 20 days of the month.
00:01:36.709 --> 00:01:38.748
And now there's only seven days left.
00:01:39.409 --> 00:01:45.918
And they try to knock customers' heads off and they make the situation worse and then more do they, do they get to the end of the month?
00:01:46.159 --> 00:01:49.819
Or they have a couple of months like that and they say, man, F this place.
00:01:50.209 --> 00:01:51.468
These people are stupid.
00:01:51.468 --> 00:01:52.489
The customers are stupid.
00:01:52.489 --> 00:01:53.149
I'm out of here.
00:01:53.418 --> 00:01:55.218
And they go find something easy.
00:01:55.549 --> 00:01:57.228
And then that doesn't work.
00:01:57.228 --> 00:02:01.368
So then they go find something easier and they shrink and shrink and shrink.
00:02:01.549 --> 00:02:02.659
And before, you know, it.
00:02:03.260 --> 00:02:04.248
You were once.
00:02:04.579 --> 00:02:06.230
Making a hundred grand a year.
00:02:06.588 --> 00:02:09.139
150, 200 grand a year in sales.
00:02:09.379 --> 00:02:11.930
And now today you're working at home Depot.
00:02:11.930 --> 00:02:13.729
Tell my brother, this is great, man.
00:02:13.729 --> 00:02:15.348
I have no stress.
00:02:16.188 --> 00:02:17.808
Your job is to stay in the game.
00:02:18.618 --> 00:02:20.989
And grow and evolve.
00:02:21.528 --> 00:02:24.498
As the game progresses now, here's, what's deceiving.
00:02:25.158 --> 00:02:28.609
Sometimes it looks like the game is regressing.
00:02:28.998 --> 00:02:30.558
The economy shifts.
00:02:31.098 --> 00:02:33.019
Customers tendency shift.
00:02:33.739 --> 00:02:38.269
You get blindsided in life that shifts life takes a shift on you.
00:02:38.299 --> 00:02:39.109
It will.
00:02:39.649 --> 00:02:41.959
And what looks like it's regressing.
00:02:42.378 --> 00:02:48.049
Because you've made failing a part of your daily effort.
00:02:48.109 --> 00:02:51.438
Micro now, incremental failing.
00:02:51.979 --> 00:02:57.019
Because you've made that a fabric of your day to day activities.
00:02:57.829 --> 00:03:01.848
Then, what you're going to do is, is you're able to a.
00:03:02.389 --> 00:03:04.008
This is just a way of life.
00:03:04.188 --> 00:03:05.269
So you expect that.
00:03:05.269 --> 00:03:18.739
So when it regresses and your job every single day is what are ways that I can reach out there a little bit further than in my comfort zone that I can reach outside beyond my mental comfort zone, the things that, oh, it's not going to work.
00:03:18.829 --> 00:03:24.318
And I push myself and I do those things what's going to happen is, is when things regress.
00:03:25.218 --> 00:03:28.128
Where everybody else tries to protect themselves.
00:03:28.639 --> 00:03:30.019
And not lose.
00:03:30.468 --> 00:03:33.199
You can continue to play to win.
00:03:33.498 --> 00:03:35.419
This is how you make up ground.
00:03:35.718 --> 00:03:37.788
This is how you steal market share.
00:03:38.269 --> 00:03:39.919
You got to think about it like this.
00:03:39.919 --> 00:03:42.859
If I'm failing more than you I'm winning.
00:03:43.998 --> 00:03:46.459
And so I got to just stay in the game.
00:03:46.938 --> 00:03:49.098
And not go out with all chips in.
00:03:49.579 --> 00:03:51.348
I just incrementally.
00:03:51.979 --> 00:03:55.368
Put myself in position day in and day out.
00:03:55.609 --> 00:03:57.288
Think of your life as a business.
00:03:57.498 --> 00:04:02.899
There's two businesses that start off one business starts off slow and simple.
00:04:03.318 --> 00:04:05.929
The other business, that's a competitor.
00:04:06.679 --> 00:04:12.449
It starts off with VC money and they go for it all they say, we're going to put the slow and simple out of business.
00:04:12.498 --> 00:04:13.758
Look how simple they are.
00:04:13.878 --> 00:04:15.558
Look at what they don't offer.
00:04:16.399 --> 00:04:27.069
And so they, they, they, they go out there and they spend masses of Mount of money trying to get market share, and they get the market share, but their burn rate.
00:04:28.329 --> 00:04:30.009
Exceeds their revenue.
00:04:30.548 --> 00:04:33.038
So they burn all this investor money.
00:04:33.399 --> 00:04:34.869
All this capital.
00:04:35.658 --> 00:04:39.709
They buy the best technologies, the best properties, the best marketing they do.
00:04:39.709 --> 00:04:40.668
All of that.
00:04:41.778 --> 00:04:45.319
And they're getting it, but they're spending more than their.
00:04:45.709 --> 00:04:46.459
Receiving.
00:04:47.088 --> 00:04:50.119
And they burn out and they have to file for bankruptcy.
00:04:50.119 --> 00:04:51.439
They can't sustain.
00:04:51.928 --> 00:04:54.538
So that simple, slow business.
00:04:55.619 --> 00:04:57.449
Let the big business.
00:04:57.928 --> 00:04:58.949
Run after it.
00:04:59.519 --> 00:05:10.619
And once they burned out, they're able to buy their competitor for fractions on the dollar, and they're able to get the market share and they're able to get all the technology and some of the best people.
00:05:11.428 --> 00:05:12.658
For fractions.
00:05:13.439 --> 00:05:15.059
Of what they would have normally spent.
00:05:16.108 --> 00:05:17.098
It's because.
00:05:17.848 --> 00:05:19.199
One went forward at all.
00:05:20.108 --> 00:05:21.209
The other one did not.
00:05:22.129 --> 00:05:23.278
It's the tortoise in the Hare.
00:05:23.759 --> 00:05:25.288
That's how it's got to be for you.
00:05:25.798 --> 00:05:27.358
So you got to find ways.
00:05:27.838 --> 00:05:29.668
To micro fail today.
00:05:30.928 --> 00:05:32.699
James clear, put it best in his book.
00:05:32.699 --> 00:05:33.658
Atomic habits.
00:05:34.348 --> 00:05:35.999
If you focus on.
00:05:37.199 --> 00:05:38.218
Incrementally.
00:05:38.579 --> 00:05:39.569
Improving.
00:05:40.439 --> 00:05:44.428
And the improving part means that you got to step outside your comfort zone.
00:05:44.728 --> 00:05:49.619
It means you got to do things a little bit different and you got to do things consistent and you keep stretching.
00:05:50.428 --> 00:05:53.488
That 1% is 37% at the end of the year.
00:05:53.488 --> 00:05:55.629
Versus if you don't fail.
00:05:56.408 --> 00:05:57.848
You protect yourself.
00:05:58.569 --> 00:06:02.949
Well, you're not getting any better and that will eventually.
00:06:03.399 --> 00:06:04.209
Go to zero.
00:06:05.379 --> 00:06:07.028
Failing's got such a bad rap.
00:06:07.778 --> 00:06:10.598
Because you, you tend to think of failing.
00:06:10.959 --> 00:06:12.158
As an end result.
00:06:12.788 --> 00:06:16.009
And instead of looking at it, as an opportunity.
00:06:16.399 --> 00:06:19.189
And so when you can look through the lens of failing.
00:06:20.269 --> 00:06:21.439
As an opportunity.
00:06:22.338 --> 00:06:23.988
Because it's an investment.
00:06:25.129 --> 00:06:27.139
You're able to amass new skills.
00:06:27.649 --> 00:06:31.129
Experience connections habits.
00:06:31.519 --> 00:06:34.098
No how see these things compound.
00:06:35.139 --> 00:06:36.519
And they feed upon themselves.
00:06:36.579 --> 00:06:48.069
And when you do this every single day and you take your eyes off of the end result, and I just focus on the effort and what I'm getting back in return, that's intangible.
00:06:49.028 --> 00:06:50.319
I trust myself.
00:06:51.189 --> 00:06:53.199
That this is going to pay off.
00:06:53.619 --> 00:06:55.658
I don't know when, until, as my timeframe.
00:06:55.658 --> 00:06:56.048
Right.
00:06:56.468 --> 00:07:06.999
So, but I know that eventually things will break open and ultimately I will succeed because I look at it not, not from the lens of a result.
00:07:07.809 --> 00:07:09.639
But from the system that I follow.
00:07:11.048 --> 00:07:13.149
And all of these benefits that I get.
00:07:14.228 --> 00:07:15.718
See if you're not.
00:07:16.709 --> 00:07:17.879
Stretching out there.
00:07:17.908 --> 00:07:19.798
If you're not putting anything in the kitty.
00:07:20.399 --> 00:07:22.889
Well, zero compounded is still zero.
00:07:23.759 --> 00:07:26.548
This is why you have to focus on daily.
00:07:27.418 --> 00:07:28.288
Micro failing.
00:07:29.218 --> 00:07:31.798
And because you're not focused on the result.
00:07:33.149 --> 00:07:38.608
And you're focused more so on the investment, the skills, the collaborations, the reps.
00:07:38.788 --> 00:07:41.639
This is what's going to put you in position.
00:07:42.149 --> 00:07:42.988
To succeed.
00:07:43.199 --> 00:07:44.819
You're incrementally learning.
00:07:44.999 --> 00:07:52.619
You're increasing your confidence along the way too, because you give yourself a shot because you say, you know what.
00:07:53.129 --> 00:07:55.769
You're worth too much to stay the way that you are.
00:07:56.338 --> 00:07:57.418
We got to grow.
00:07:57.809 --> 00:07:59.338
We've got places to go.
00:07:59.699 --> 00:08:00.569
Let's go.
00:08:00.899 --> 00:08:11.639
And you trust yourself enough that says, look, even if this doesn't work out, I'm going to analyze, I'm going to just make those things and that dammit, I'm going to do it again.
00:08:12.059 --> 00:08:15.209
That confidence is what shapes.
00:08:16.588 --> 00:08:17.668
Your self-belief.
00:08:18.059 --> 00:08:22.738
You believe more because you have more confidence to be able to do so.
00:08:23.689 --> 00:08:24.738
This never ends.
00:08:25.399 --> 00:08:27.439
And what's very liberating.
00:08:27.439 --> 00:08:28.608
Let me tell you what's what's.
00:08:28.728 --> 00:08:31.009
If you've heard nothing, listen to this.
00:08:32.568 --> 00:08:33.798
What is so freeing.
00:08:34.548 --> 00:08:37.908
Is that you don't have to negotiate with yourself.
00:08:38.208 --> 00:08:39.558
Is this going to pay off?
00:08:39.769 --> 00:08:40.818
Is this going to work?
00:08:40.999 --> 00:08:42.349
Is this worth my time?
00:08:42.379 --> 00:08:43.879
You don't have to worry about any of that.
00:08:44.328 --> 00:08:46.999
You just say it's an investment.
00:08:47.928 --> 00:08:48.259
These.
00:08:48.589 --> 00:08:51.499
Micro failings is an investment skills.
00:08:51.619 --> 00:08:53.028
Know-how connections.
00:08:53.418 --> 00:08:54.469
Experience.
00:08:54.828 --> 00:08:55.999
All these reps.
00:08:57.168 --> 00:09:04.278
And I just, I put it in there because you don't have to worry about if anything's wasted, because let me put your mind at ease.
00:09:04.578 --> 00:09:11.839
Nothing is for nothing, nothing is wasted because you step outside your comfort zone because you're willing to.
00:09:12.318 --> 00:09:15.048
Uh, focus on these micro failings.
00:09:16.908 --> 00:09:17.899
Nothing is wasted.
00:09:18.499 --> 00:09:19.308
It's stored.
00:09:19.729 --> 00:09:23.989
So even if you don't get the result right now, it's storing up.
00:09:24.318 --> 00:09:27.099
And so this investment in your connections.
00:09:27.489 --> 00:09:29.918
Your skills, your know how.
00:09:30.798 --> 00:09:31.999
All of these things.
00:09:32.808 --> 00:09:33.979
They're storing up.
00:09:34.339 --> 00:09:42.889
And what happens is because you do this every day, it keeps storing up and it gets bigger and bigger and bigger because it's compounding.
00:09:43.759 --> 00:09:46.369
So what is at first five to one?
00:09:46.698 --> 00:09:51.259
Five times the effort to get one time, the result flips around to one to 10.
00:09:51.918 --> 00:09:59.028
And so you do one thing and get 10 times the compound interest because that kitty is getting bigger and bigger, bigger.
00:09:59.028 --> 00:10:03.379
You're not seeing the results yet, but see, it's getting bigger and bigger and bigger.
00:10:03.499 --> 00:10:06.109
And what's going to happen is, you're going to hit that tipping point.
00:10:06.499 --> 00:10:10.339
It's going to open up and it's going to cascade and success.
00:10:11.719 --> 00:10:12.739
This is how you grow.
00:10:13.589 --> 00:10:14.549
The key to growth.
00:10:15.328 --> 00:10:16.739
Is down the path of failing.
00:10:17.249 --> 00:10:18.239
All right, let's get out of here.
00:10:18.269 --> 00:10:19.919
Thank you for sharing this show.
00:10:19.948 --> 00:10:22.198
Share with one person who needs it today.
00:10:22.198 --> 00:10:22.889
Keep it simple.
00:10:22.889 --> 00:10:23.519
Keep it moving.
00:10:23.519 --> 00:10:24.089
Never settle.
00:10:24.089 --> 00:10:25.059
Stay tough peace.
00:00:00.359 --> 00:00:00.599
Alright.
00:00:00.630 --> 00:00:01.169
3, 2, 1.
00:00:01.169 --> 00:00:01.739
Let's get it.
00:00:01.919 --> 00:00:04.110
Welcome to another edition of what's your problem?
00:00:04.110 --> 00:00:04.950
The podcast.
00:00:04.950 --> 00:00:08.279
I'm your host marsh Buice and today we're going to be talking about.
00:00:08.789 --> 00:00:16.649
Failing and the differences between failing and failure and why failing is such a key component of success.
00:00:16.989 --> 00:00:20.440
One thing that you have to remember is failure is an identity.
00:00:20.890 --> 00:00:23.410
Failing is a process.
00:00:23.949 --> 00:00:25.390
Always keep it a process.
00:00:25.870 --> 00:00:28.030
Failing is the key.
00:00:28.570 --> 00:00:30.100
To growth and success.
00:00:30.429 --> 00:00:31.868
How will you ever grow?
00:00:32.170 --> 00:00:34.149
If you don't step outside?
00:00:34.689 --> 00:00:36.250
Your self-imposed limitation.
00:00:36.280 --> 00:00:37.838
If you don't step outside.
00:00:38.229 --> 00:00:39.039
Your comfort zone.
00:00:39.039 --> 00:00:42.399
If you don't step outside the normal day to day.
00:00:42.950 --> 00:00:44.810
In sales we say ABC, right?
00:00:44.810 --> 00:00:45.859
Always be closing.
00:00:46.369 --> 00:00:50.359
I say it when it comes to life, ABC always be climbing.
00:00:50.750 --> 00:00:53.630
But when it comes to growth and success, ABF.
00:00:54.200 --> 00:00:56.270
Always be failing.
00:00:56.630 --> 00:01:01.070
And when I say failing, I don't mean gloriously.
00:01:01.670 --> 00:01:02.840
I mean, incrementally.
00:01:03.350 --> 00:01:08.930
See, the reason why people fail gloriously is because they've lost so much momentum.
00:01:09.259 --> 00:01:17.060
And they've lost so much ground that all of a sudden, they wake up one day and they swing for the fences, trying to get it back.
00:01:17.539 --> 00:01:20.000
All in one fail swoop.
00:01:20.390 --> 00:01:21.439
And this is how they.
00:01:22.250 --> 00:01:23.390
They burn up.
00:01:23.659 --> 00:01:24.709
Your job.
00:01:25.250 --> 00:01:26.540
Is to burn on.
00:01:26.689 --> 00:01:33.888
Backing up a minute when people fail gloriously, I think about salespeople, who they laughed and clowned.
00:01:34.579 --> 00:01:36.289
For 20 days of the month.
00:01:36.709 --> 00:01:38.748
And now there's only seven days left.
00:01:39.409 --> 00:01:45.918
And they try to knock customers' heads off and they make the situation worse and then more do they, do they get to the end of the month?
00:01:46.159 --> 00:01:49.819
Or they have a couple of months like that and they say, man, F this place.
00:01:50.209 --> 00:01:51.468
These people are stupid.
00:01:51.468 --> 00:01:52.489
The customers are stupid.
00:01:52.489 --> 00:01:53.149
I'm out of here.
00:01:53.418 --> 00:01:55.218
And they go find something easy.
00:01:55.549 --> 00:01:57.228
And then that doesn't work.
00:01:57.228 --> 00:02:01.368
So then they go find something easier and they shrink and shrink and shrink.
00:02:01.549 --> 00:02:02.659
And before, you know, it.
00:02:03.260 --> 00:02:04.248
You were once.
00:02:04.579 --> 00:02:06.230
Making a hundred grand a year.
00:02:06.588 --> 00:02:09.139
150, 200 grand a year in sales.
00:02:09.379 --> 00:02:11.930
And now today you're working at home Depot.
00:02:11.930 --> 00:02:13.729
Tell my brother, this is great, man.
00:02:13.729 --> 00:02:15.348
I have no stress.
00:02:16.188 --> 00:02:17.808
Your job is to stay in the game.
00:02:18.618 --> 00:02:20.989
And grow and evolve.
00:02:21.528 --> 00:02:24.498
As the game progresses now, here's, what's deceiving.
00:02:25.158 --> 00:02:28.609
Sometimes it looks like the game is regressing.
00:02:28.998 --> 00:02:30.558
The economy shifts.
00:02:31.098 --> 00:02:33.019
Customers tendency shift.
00:02:33.739 --> 00:02:38.269
You get blindsided in life that shifts life takes a shift on you.
00:02:38.299 --> 00:02:39.109
It will.
00:02:39.649 --> 00:02:41.959
And what looks like it's regressing.
00:02:42.378 --> 00:02:48.049
Because you've made failing a part of your daily effort.
00:02:48.109 --> 00:02:51.438
Micro now, incremental failing.
00:02:51.979 --> 00:02:57.019
Because you've made that a fabric of your day to day activities.
00:02:57.829 --> 00:03:01.848
Then, what you're going to do is, is you're able to a.
00:03:02.389 --> 00:03:04.008
This is just a way of life.
00:03:04.188 --> 00:03:05.269
So you expect that.
00:03:05.269 --> 00:03:18.739
So when it regresses and your job every single day is what are ways that I can reach out there a little bit further than in my comfort zone that I can reach outside beyond my mental comfort zone, the things that, oh, it's not going to work.
00:03:18.829 --> 00:03:24.318
And I push myself and I do those things what's going to happen is, is when things regress.
00:03:25.218 --> 00:03:28.128
Where everybody else tries to protect themselves.
00:03:28.639 --> 00:03:30.019
And not lose.
00:03:30.468 --> 00:03:33.199
You can continue to play to win.
00:03:33.498 --> 00:03:35.419
This is how you make up ground.
00:03:35.718 --> 00:03:37.788
This is how you steal market share.
00:03:38.269 --> 00:03:39.919
You got to think about it like this.
00:03:39.919 --> 00:03:42.859
If I'm failing more than you I'm winning.
00:03:43.998 --> 00:03:46.459
And so I got to just stay in the game.
00:03:46.938 --> 00:03:49.098
And not go out with all chips in.
00:03:49.579 --> 00:03:51.348
I just incrementally.
00:03:51.979 --> 00:03:55.368
Put myself in position day in and day out.
00:03:55.609 --> 00:03:57.288
Think of your life as a business.
00:03:57.498 --> 00:04:02.899
There's two businesses that start off one business starts off slow and simple.
00:04:03.318 --> 00:04:05.929
The other business, that's a competitor.
00:04:06.679 --> 00:04:12.449
It starts off with VC money and they go for it all they say, we're going to put the slow and simple out of business.
00:04:12.498 --> 00:04:13.758
Look how simple they are.
00:04:13.878 --> 00:04:15.558
Look at what they don't offer.
00:04:16.399 --> 00:04:27.069
And so they, they, they, they go out there and they spend masses of Mount of money trying to get market share, and they get the market share, but their burn rate.
00:04:28.329 --> 00:04:30.009
Exceeds their revenue.
00:04:30.548 --> 00:04:33.038
So they burn all this investor money.
00:04:33.399 --> 00:04:34.869
All this capital.
00:04:35.658 --> 00:04:39.709
They buy the best technologies, the best properties, the best marketing they do.
00:04:39.709 --> 00:04:40.668
All of that.
00:04:41.778 --> 00:04:45.319
And they're getting it, but they're spending more than their.
00:04:45.709 --> 00:04:46.459
Receiving.
00:04:47.088 --> 00:04:50.119
And they burn out and they have to file for bankruptcy.
00:04:50.119 --> 00:04:51.439
They can't sustain.
00:04:51.928 --> 00:04:54.538
So that simple, slow business.
00:04:55.619 --> 00:04:57.449
Let the big business.
00:04:57.928 --> 00:04:58.949
Run after it.
00:04:59.519 --> 00:05:10.619
And once they burned out, they're able to buy their competitor for fractions on the dollar, and they're able to get the market share and they're able to get all the technology and some of the best people.
00:05:11.428 --> 00:05:12.658
For fractions.
00:05:13.439 --> 00:05:15.059
Of what they would have normally spent.
00:05:16.108 --> 00:05:17.098
It's because.
00:05:17.848 --> 00:05:19.199
One went forward at all.
00:05:20.108 --> 00:05:21.209
The other one did not.
00:05:22.129 --> 00:05:23.278
It's the tortoise in the Hare.
00:05:23.759 --> 00:05:25.288
That's how it's got to be for you.
00:05:25.798 --> 00:05:27.358
So you got to find ways.
00:05:27.838 --> 00:05:29.668
To micro fail today.
00:05:30.928 --> 00:05:32.699
James clear, put it best in his book.
00:05:32.699 --> 00:05:33.658
Atomic habits.
00:05:34.348 --> 00:05:35.999
If you focus on.
00:05:37.199 --> 00:05:38.218
Incrementally.
00:05:38.579 --> 00:05:39.569
Improving.
00:05:40.439 --> 00:05:44.428
And the improving part means that you got to step outside your comfort zone.
00:05:44.728 --> 00:05:49.619
It means you got to do things a little bit different and you got to do things consistent and you keep stretching.
00:05:50.428 --> 00:05:53.488
That 1% is 37% at the end of the year.
00:05:53.488 --> 00:05:55.629
Versus if you don't fail.
00:05:56.408 --> 00:05:57.848
You protect yourself.
00:05:58.569 --> 00:06:02.949
Well, you're not getting any better and that will eventually.
00:06:03.399 --> 00:06:04.209
Go to zero.
00:06:05.379 --> 00:06:07.028
Failing's got such a bad rap.
00:06:07.778 --> 00:06:10.598
Because you, you tend to think of failing.
00:06:10.959 --> 00:06:12.158
As an end result.
00:06:12.788 --> 00:06:16.009
And instead of looking at it, as an opportunity.
00:06:16.399 --> 00:06:19.189
And so when you can look through the lens of failing.
00:06:20.269 --> 00:06:21.439
As an opportunity.
00:06:22.338 --> 00:06:23.988
Because it's an investment.
00:06:25.129 --> 00:06:27.139
You're able to amass new skills.
00:06:27.649 --> 00:06:31.129
Experience connections habits.
00:06:31.519 --> 00:06:34.098
No how see these things compound.
00:06:35.139 --> 00:06:36.519
And they feed upon themselves.
00:06:36.579 --> 00:06:48.069
And when you do this every single day and you take your eyes off of the end result, and I just focus on the effort and what I'm getting back in return, that's intangible.
00:06:49.028 --> 00:06:50.319
I trust myself.
00:06:51.189 --> 00:06:53.199
That this is going to pay off.
00:06:53.619 --> 00:06:55.658
I don't know when, until, as my timeframe.
00:06:55.658 --> 00:06:56.048
Right.
00:06:56.468 --> 00:07:06.999
So, but I know that eventually things will break open and ultimately I will succeed because I look at it not, not from the lens of a result.
00:07:07.809 --> 00:07:09.639
But from the system that I follow.
00:07:11.048 --> 00:07:13.149
And all of these benefits that I get.
00:07:14.228 --> 00:07:15.718
See if you're not.
00:07:16.709 --> 00:07:17.879
Stretching out there.
00:07:17.908 --> 00:07:19.798
If you're not putting anything in the kitty.
00:07:20.399 --> 00:07:22.889
Well, zero compounded is still zero.
00:07:23.759 --> 00:07:26.548
This is why you have to focus on daily.
00:07:27.418 --> 00:07:28.288
Micro failing.
00:07:29.218 --> 00:07:31.798
And because you're not focused on the result.
00:07:33.149 --> 00:07:38.608
And you're focused more so on the investment, the skills, the collaborations, the reps.
00:07:38.788 --> 00:07:41.639
This is what's going to put you in position.
00:07:42.149 --> 00:07:42.988
To succeed.
00:07:43.199 --> 00:07:44.819
You're incrementally learning.
00:07:44.999 --> 00:07:52.619
You're increasing your confidence along the way too, because you give yourself a shot because you say, you know what.
00:07:53.129 --> 00:07:55.769
You're worth too much to stay the way that you are.
00:07:56.338 --> 00:07:57.418
We got to grow.
00:07:57.809 --> 00:07:59.338
We've got places to go.
00:07:59.699 --> 00:08:00.569
Let's go.
00:08:00.899 --> 00:08:11.639
And you trust yourself enough that says, look, even if this doesn't work out, I'm going to analyze, I'm going to just make those things and that dammit, I'm going to do it again.
00:08:12.059 --> 00:08:15.209
That confidence is what shapes.
00:08:16.588 --> 00:08:17.668
Your self-belief.
00:08:18.059 --> 00:08:22.738
You believe more because you have more confidence to be able to do so.
00:08:23.689 --> 00:08:24.738
This never ends.
00:08:25.399 --> 00:08:27.439
And what's very liberating.
00:08:27.439 --> 00:08:28.608
Let me tell you what's what's.
00:08:28.728 --> 00:08:31.009
If you've heard nothing, listen to this.
00:08:32.568 --> 00:08:33.798
What is so freeing.
00:08:34.548 --> 00:08:37.908
Is that you don't have to negotiate with yourself.
00:08:38.208 --> 00:08:39.558
Is this going to pay off?
00:08:39.769 --> 00:08:40.818
Is this going to work?
00:08:40.999 --> 00:08:42.349
Is this worth my time?
00:08:42.379 --> 00:08:43.879
You don't have to worry about any of that.
00:08:44.328 --> 00:08:46.999
You just say it's an investment.
00:08:47.928 --> 00:08:48.259
These.
00:08:48.589 --> 00:08:51.499
Micro failings is an investment skills.
00:08:51.619 --> 00:08:53.028
Know-how connections.
00:08:53.418 --> 00:08:54.469
Experience.
00:08:54.828 --> 00:08:55.999
All these reps.
00:08:57.168 --> 00:09:04.278
And I just, I put it in there because you don't have to worry about if anything's wasted, because let me put your mind at ease.
00:09:04.578 --> 00:09:11.839
Nothing is for nothing, nothing is wasted because you step outside your comfort zone because you're willing to.
00:09:12.318 --> 00:09:15.048
Uh, focus on these micro failings.
00:09:16.908 --> 00:09:17.899
Nothing is wasted.
00:09:18.499 --> 00:09:19.308
It's stored.
00:09:19.729 --> 00:09:23.989
So even if you don't get the result right now, it's storing up.
00:09:24.318 --> 00:09:27.099
And so this investment in your connections.
00:09:27.489 --> 00:09:29.918
Your skills, your know how.
00:09:30.798 --> 00:09:31.999
All of these things.
00:09:32.808 --> 00:09:33.979
They're storing up.
00:09:34.339 --> 00:09:42.889
And what happens is because you do this every day, it keeps storing up and it gets bigger and bigger and bigger because it's compounding.
00:09:43.759 --> 00:09:46.369
So what is at first five to one?
00:09:46.698 --> 00:09:51.259
Five times the effort to get one time, the result flips around to one to 10.
00:09:51.918 --> 00:09:59.028
And so you do one thing and get 10 times the compound interest because that kitty is getting bigger and bigger, bigger.
00:09:59.028 --> 00:10:03.379
You're not seeing the results yet, but see, it's getting bigger and bigger and bigger.
00:10:03.499 --> 00:10:06.109
And what's going to happen is, you're going to hit that tipping point.
00:10:06.499 --> 00:10:10.339
It's going to open up and it's going to cascade and success.
00:10:11.719 --> 00:10:12.739
This is how you grow.
00:10:13.589 --> 00:10:14.549
The key to growth.
00:10:15.328 --> 00:10:16.739
Is down the path of failing.
00:10:17.249 --> 00:10:18.239
All right, let's get out of here.
00:10:18.269 --> 00:10:19.919
Thank you for sharing this show.
00:10:19.948 --> 00:10:22.198
Share with one person who needs it today.
00:10:22.198 --> 00:10:22.889
Keep it simple.
00:10:22.889 --> 00:10:23.519
Keep it moving.
00:10:23.519 --> 00:10:24.089
Never settle.
00:10:24.089 --> 00:10:25.059
Stay tough peace.